Organisational blogging

Universities engaging prospective students through social media

4925082284_d460570634Universites currently interact with current students through social media (Facebook, Twitter, Linked In) however it is a challenge for them to effectively engage with prospective students.

A current student of a University is committed to that Uni, so they are generally more likely to like the Uni’s facebook page, as they want to keep up to date on news and events.

Often it is difficult to attract prospective students to follow a University on twitter or like a University on Facebook, as they generally are busy with study, friends and just life in general, and not trying to actively engage with a University that they may/may not be intereted in going to in 3 years time.

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