Archive for June, 2012

Should business pin their hopes on Pinterest?

Posted by Richie Barker on June 01, 2012
Brands and social media / Comments Off

6945511732_f3eba2b145_mWith nearly 18 million users the online pin-board Pinterest is one of the fastest growing websites in history. Not bad for a site that you need an invitation to join, and one that is being used by more mums than geeks.

The short history of social media has told us where people go, brands should follow. But is Pinterest, with its focus on passions, hobbies and interests, a good fit for every organisation?

This post looks at the phenomenon that is Pinterest to help you understand why the site isn’t social media as usual and identify opportunities for marketers with a knack for visual story telling over text based communication.

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