Archive for September, 2012

The Power of Social Media – Do No Harm

Posted by kylie on September 12, 2012
Uncategorized / 1 Comment
Kony 2012

Photo credit: Ryina

“Kony 2012 exposing mass injustice and reaching millions in minutes – props!”

When these words and many more like them set my Facebook newsfeed on fire and #KONY2012 started trending on Twitter, you could say I was alarmed.

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Mums protest using social media

Posted by janette on September 12, 2012
Uncategorized / 1 Comment

Mums around the world are using social media to gather numbers in protest of social issues.  Not only are Mums using the internet to preview products, connect with family and friends but to give them a voice.

With  20% of internet users being mums, social media sites such as twitter and facebook have provided the perfect forum for discussion, opinions to be expressed, influence others  and  for followers to concregate. Continue reading…

Social media and international business: best practice

To succeed in an international business context an organisation must take account of many unique risk factors that may not occur at home. Chief amongst these is communication and culture, and social media.

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With the rise and proliferation of social media marketing it may be tempting to think that these tools allow a marketer to reach global markets more efficiently and effectively. However this is not always the case. It is important to rest your international business social media strategy on some established marketing principles.

As an international business professional with over fifteen years experience I have developed my top 5 tips to optimise my international social media strategy.

1. Don’t lecture to your market. Keep your message simple. Your knowledge of the operating environment will take years to refine and you need to avoid costly communication mistakes in the early years.

2. See social media as a feedback tool while you refine your product offer to the market. While there is no substitute for visiting and engaging with the market in a direct sense, it can speed up your knowledge of the market and competition.

2. Understand the social media tools that are used in the market. You need to be able to measure use of a certain social media tool. If its not measured then it may have only limited application. Understand HOW social media is used? Is it for entertainment, knowledge gathering or used merely as a status symbol? Is it government controlled?

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Instagram, more than just a pretty picture?

Posted by megan on September 08, 2012
Brands and social media / 4 Comments

The social networking app, launched in 2010, exploded  into our lives fulfilling our artistic need to create, enhance and share photography. Instagram allows users to edit photos, apply filters then broadcast the image through social media outlets within moments of saying cheese.

Instagram has over 80 million registered users actively sharing photos around the world.

This strong following indicates that there is something special, a level of engagement from users that we, as markerters, should be utilizing to gain insights and a better understanding of social media users.

In resent studies conducted by PEW about why social media users head online the findings were loud and clear; to stay in touch with friends and family. Instagram is just one of the hottest apps allowing for this instant communication with 58 photos uploaded a second. How brands can effectivley communicate with this mass audience and have their messages heard through the clutter is still up in the air. A brand needs to have a strong identity that voice that will translate on Instagram. The content needs to be regular and relevant in the ever evolving social media landscape in order to be shared and followed.


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Image credit: coutinhobr, lauramary

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Why publishers need social media

Posted by helena on September 08, 2012
Brands and social media, Web 2.0 audience engagement / 1 Comment

Social computing tag cloud

Entering the social media sphere can be pretty daunting for any business. But if your business is publishing, breathe a sigh of relief – you’re already a few steps ahead.

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Facebook: A University’s friend or foe?

Posted by alison on September 08, 2012
Social media evaluation / 2 Comments

Australian Universities have embraced the social media phenonemon.  Offioial Facebook pages are a vital vehicle through which Universities are engaging with the University community, prospective students and even potential new staff members. The Twig Marketing Australian University Facebook Index charted the change in user numbers for University Facebook sites from March 2011 to March 2012. The findings showed that in this timeframe,  24 Universities have increased their Facebook fans by more than 100 per cent.

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Universities engaging prospective students through social media

4925082284_d460570634Universites currently interact with current students through social media (Facebook, Twitter, Linked In) however it is a challenge for them to effectively engage with prospective students.

A current student of a University is committed to that Uni, so they are generally more likely to like the Uni’s facebook page, as they want to keep up to date on news and events.

Often it is difficult to attract prospective students to follow a University on twitter or like a University on Facebook, as they generally are busy with study, friends and just life in general, and not trying to actively engage with a University that they may/may not be intereted in going to in 3 years time.

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Social Media Policy in Government

Posted by kate on September 08, 2012
Internal comms 2.0, Politics and social media / 1 Comment

Social Media Policy

Think of the the word ‘government’ and the word ‘policy’ will quickly follow. But whilst policy may be nothing new to the beureaucratically initiated, policy and its application to the online world and social media is.

The increasing popularity of social media brings with it many opportunities for openness and engagment, however, it is not without its risks. As government departments – and government employees – increasingly join the social media party, the need for clear guidelines for engaging with social media is becoming more important than ever.

As well as setting the direction for the department’s online engagement, social media policies play an important role in allowing and encouraging staff to engage online. As the AGIMO Government 2.0 Primer points out, a good social media policy can empower staff to realise the benefits of online engagement, whether in existing online forums or as part of agency initiatives.

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Marathon Training Preparation

Posted by erica on September 08, 2012
Uncategorized / 2 Comments

Into their DNA to verify the chess containing the resistant vector recommended company were there.